Redde Boo Furniture Factory has completed its relocation from Shenzhen to Huizhou: After 14 years of accumulation, it has strengthened its hard power in sofa manufacturing through space upgrading
Since its establishment in Shenzhen in 2006, Redde Boo Furniture Factory, which focuses on sofa manufacturing, completed the overall relocation of its production base from Shenzhen to Huizhou in March 2020. This relocation is not a blind expansion. Instead, it is based on the pain points of "limited space and restricted efficiency" accumulated over 14 years of production practice. Through site expansion and functional area reconstruction, it has achieved simultaneous upgrades in production, warehousing and display capabilities while retaining the advantages of handcrafted manufacturing, providing more stable supply chain support for global supermarkets, engineering parties and retailers.
The reason for relocation: The "space bottleneck" of the old factory in Shenzhen makes it difficult to accommodate the growth of orders
By the end of 2019, the 3,000-square-meter workshop of Redde Boo's Shenzhen factory area could no longer meet the order demands: Years of sofa production have led to the sofa showroom being unable to accommodate more new styles of sofas. We need a larger showroom to display our new products.
Shenzhen Factory Huizhou Factory
Meanwhile, with a large number of orders being placed, the problems of "slow raw material storage and retrieval and chaotic production line movement" in the old factory have become increasingly prominent - Master Chen, the workshop supervisor, disclosed that the production efficiency was inconvenient due to the disorderly stacking of materials. The 5,000 square meters of standardized site provided by Huizhou Industrial Zone has become the key choice to solve this pain point.
Upgrade core: Functional area reconstruction to increase efficiency by 35% through "rational layout"
Different from the expansion mode of "stacking automated equipment", the core optimization of the new Redde Boo factory in Huizhou lies in the scientific division of functional areas: the workshop is divided into five linear zones, namely raw material storage, cutting, sewing, assembly and quality inspection, and the material flow circulation line is changed from "winding around columns" to "one-way through". The average width of the hand-sewing workstations has been expanded by 40 centimeters. For the first time, the operation table of Master Wang, a veteran craftsman with 12 years of experience, has achieved "flat fabric laying without folding". The qualified rate of the sofa cushions he is responsible for sewing has risen from 98.2% to 99.7%.
Actual value to customers: more stable delivery and more flexible customization
After this relocation, the service capabilities of Redde Boo have achieved a double upgrade:
For supermarkets and retailers: The delivery cycle for bulk orders remains stable at 7 to 15 days, and the response speed for replenishing popular items has increased by 50%.
For hotel and apartment construction parties: The monthly production capacity has been increased to 650 units, supporting the supporting requirements of "simultaneous production of multiple styles + delivery by unit label".
For OEM customers: The custom sample-making cycle is shortened to 3-5 days, meeting the personalized demands of small batches and multiple specifications.
Our core has always been "To create a more stable sofa with a more reasonable space." Master Chen stated that the relocation has not altered the essence of handcrafted craftsmanship; it merely makes the production, warehousing, and service chains smoother. At present, Redde Boo has invited global cooperative clients to make appointments for on-site visits to the Huizhou factory, further deepening the cooperation connection based on "space upgrade".
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